In the wake of the coronavirus, outbreak consumers are switching to online modes of shopping. Brands need to adapt to this change by putting their digital channels at a higher priority than the physical ones. PPC is the fastest way by which you can get your product in front of the customer.
You need a talented digital market agency Hamilton services to develop crucial strategies for the growth of your business. We will look at three different PPC strategies that will help you to maximise performance and capitalise your market.
A budget should never limit your Campaign
One of the hardest things to accept is to not limit a campaign by its budget. Any decent PPC should be profitable. The simple key is, the more you put in, the more you get out. Limiting funds means you are limiting your performance and growth. You should have a budget in any business but the marketing budget should be kept flexible according to the performance of the campaign. This way you will be able to redistribute revenue to the most profitable campaign. If a campaign is underperforming similar rules can be applied and extra revenues can be withdrawn.
Eye on impression Weighted Average Quality Score
Achieving high-quality scores is essential to perform better on Google ads. A higher score means a lower bids requirement for a higher ad conversion. There is no clear meter provided by Google ads and thus keep track of the performance could be tricky. The simple formula you can use to check this is
- Export all keywords, their quality scores, impressions into a Google Sheet
- For each keyword multiple its impression by quality score
- Now add all of these and divide it by a total number of impression to find ten Impression Weighted Average Quality Score. If IWQS is below four it means you need to work on optimization of the content.
Smart Bidding
Prioritise your keywords and bids. If you are limited on a budget, don’t bid on common keywords instead go for specific ones. It will save time and money and will offer much broader and specific reach in limited budget. Also, you will see a better conversion ratio. That more people visiting the site will turn out to be future consumers of your services.
You need control on whatever ads you are working on. By adapting these PPC strategies, you will be able to run ads with more direction within a given budget.
